News Release
26.06.10
Miyuki Keori to Exhibit at Milano Unica 2027AW (July 7–9)
Miyuki Keori Co Ltd will participate in the international textile trade fair “Milano Unica 2027 Autumn/Winter”, held in Milan, Italy from July 7 (Tuesday) to July 9 (Thursday), 2026. This marks our third consecutive appearance at the event.
Our Vision
With a legacy spanning more than 120 years, Miyuki Keori is one of Japan’s leading wool textile manufacturers, renowned for its craftsmanship, technical expertise, and uncompromising quality. Building on this legacy, we are actively expanding our presence in global markets. Milano Unica is a premier international platform that brings together apparel brands and buyers from around the world. We consider this exhibition a vital opportunity to communicate the value and appeal of our materials to overseas markets, particularly in Europe, and to strengthen our global partnerships.
Exhibit Highlights
Under the theme “Sharing the Diverse Appeal of Wool with the World,” our booth will present a rich and versatile Autumn/Winter collection. While focusing on wool as our core material, we will introduce innovative textiles that combine wool with cupro(cellulose fibers) and synthetic materials, enhanced by Japan’s advanced processing and finishing technologies. These developments reflect our commitment to pushing the boundaries of textile performance and design. The exhibit will feature approximately 50 items, including both woven and knitted fabrics, such as materials made with our proprietary specialized spun yarn “Manard.” Through these collections, we will showcase fabrics that balance functionality, comfort, fashion sensibility, and sustainability, highlighting the inherent strengths of natural fibers.
Miyuki Keori will continue to leverage its long-established material development capabilities and manufacturing expertise to deliver new value to customers worldwide, while sharing the excellence of Japanese textile craftsmanship on the global stage.
Exhibition Details
Event: 43nd Milano Unica
Official Website: https://www.milanounica.it/en
Dates: July 7 (Tue) – 9 (Thu), 2026
Venue: Rho Fieramilano, Milan, Italy
Booth: Japan Observatory 1. JOB B02/B04/B06
Organizers: Japan Fashion Week Organization (JFWO), JETRO